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   3 Steps All Marketers Must Take To Be Successful In Digital Marketing As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: "How does digital marketing work?" Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that.  Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.  Step 1: Learn. The first job of a good digital marketer is to understand a client's long-term plan for their business. This includes being able to answer the following questions: What are the company's objectives? Understanding the company's bus

U.S. CDC approves Moderna, J&J COVID-19 vaccine boosters, along with mixing of shots

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Millions more Americans can get a   COVID-19   booster and choose a different company’s vaccine for that next shot, federal health officials said Thursday. Certain people who received Pfizer vaccinations months ago already are eligible for a booster and now the Centers for Disease Control and Prevention says specific Moderna and Johnson & Johnson recipients qualify, too. And in a bigger change, the agency is allowing the flexibility of “mixing and matching” that extra dose regardless of which type people received first. The Food and Drug Administration had already authorized such an expansion of the nation’s booster campaign on Wednesday, and it was also endorsed Thursday by a CDC advisory panel. CDC Director Dr. Rochelle Walensky had the final word on who gets the extra doses. “We’re at a different place in the pandemic than we were earlier” when supply constraints meant people had to take whatever shot they were offered, noted CDC adviser Dr. Helen Keipp Talbot of Vanderbilt Univ